A Manifesto for a Future Heritage
People are non-fungible. So why does everyone dress alike?
We make one-of-one fashion for everyone — singular designs that define the wearer as provably unique while simultaneously connecting them to the larger network of mmERCH collectors. We believe in a world of difference where clothes are as distinctive as DNA and you've got the on-chain data to prove it.
We're building a new heritage—of the past, in the present, for the future.
We love fashion. But feel the time has come for a new heritage built for the cultural creators and appreciators of Web3. Discrete individuals interlinked across digital and physical worlds — a collective of one-of-ones.
We're gaga for generative design.
A touch of chance creates collections of 1-of-1-of-x, sans limit. Singular garments developed from a curated set of constraints (palette, patterns, material) and executed at scale: one-of-one for everyone.
We love fine craftsmanship.
Virtual fashion is exciting. Yet we're too in love with the feel of fabric to let it go. We see Neo-Couture as PFPs IRL. And so we've set about creating fashion that moves like we do — traversing the digital, physical, and virtual with equal luxury and style.
Our future overfloweth.
Drops and drops of premium goods — from hoodies to backpacks to hats to whatever we (that includes you) can dream up. Got ideas? Let us know. Let's build a community of creators.
A Manifesto for a Future Heritage
THE MMERCH SQUAD
A collection of artists, esthetes, degens, designers, philosophers, and coders.
THE MMERCH SQUAD
A collection of artists, esthetes, degens, designers, philosophers, and coders.
Colby Mugrabi
Founder & CEO
Colby Mugrabi is the founder of mmERCH, a visionary fashion house at the intersection of generative design, blockchain, and fine craftsmanship. Acting as both CEO and Art Director, Colby channels her deep knowledge and connections in the fashion, art, and Web3 worlds, introducing an entirely new category—Neo-Couture, one-of-one-of-x luxury fashion that's at once digital, physical, and virtual.
In 2017, Colby founded Minnie Muse, the research-based digital digest known for its original high-quality content cultivating the cross-pollination of art, fashion, architecture, and design.
In addition to mmERCH, Colby is a member of the digital fashion consortium Red DAO, serves on the NYU Gallatin's Dean's Council and guest lectures at the Parsons' School of Design; she is also a contributing writer at W Magazine and Air Mail. Colby is an active member of the Costume Institute at the Metropolitan Museum of Art and serves on the board of The Shed, a multi-disciplinary arts center located in New York City's Hudson Yards.
